Welcome my friends, to acronym hell.

Welcome my friends, to acronym hell.

At a time when non-tech-centric business leaders are having to navigate the complex world of the rapidly evolving cyber insurance landscape, it’s a travesty to see the continued obfuscation and opaque smorgasbord of complexity that our market thrives on.

Are you facing the prospect of no cyber insurance coverage? Don’t worry my friends, to mitigate those pesky CVEs our CISO should forget AV or NGAV align yourself with an EDR better still XDR supporting NGFWFWaaSIAM and ATP writing to your SIEM but with no SANS or SOC2 alignment is your CSIRT on point with TTP? Switch up that XDR for an MDR pulling in an MSSP to work with your SECA for an improved NSA supporting an improved NSPM leveraging ZTNA by switching up that VPN for SDP to ensure your GRC appropriately acknowledges that continued APT.

Ooft.

It’s no wonder business leaders are struggling to understand which of these significant investments to make at a time when the global financial outlook is, shall we say.. murky.

An uninformed and ineffective cybersecurity strategy is not the same as a mediocre operational technology strategy. It can be the difference between being in business or being out of business, between fulfilling the expectations of the customers who give you their trust or possibly causing irrevocable damage to their business or even their personal lives.

Life is too short for obfuscation.

More than at any time I can remember in my life I believe we need more transparency, trust and an intentional focus on being straightforward in each interaction with our customers, strategic partners, suppliers and our own people. I believe this will be the deciding factor which will create truly successful businesses over the next challenging decade. Those who fail to grasp this, those who introduce needless complexity and tease out protracted engagements with customers.. well, I believe the only appropriate acronym for those businesses will be FUBAR.

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